Gifts for Marketing
While having a variety in avenues is a good thing, the other thing that should be considered is that oversaturation of information is highly possible, to the point that the consumers will have become desensitized to these strategies already. Your best bet as a company, therefore, is to make sure that you are offering them a brand experience that will not only approach them at a personal level, but could also prove its practicality by being functional.
One such way of doing this is by offering them specialty gifts.
The biggest come-on, perhaps, of this strategy is the fact that you are giving it as a gift—without any outright obligation in return. Of course, it would be great if they connect with your brand through the specialty gift item, but if not, then at least you were able to get into their stream of consciousness.
You wouldn’t want to just go with generic business merchandise like pens, though. That’s not going to be successful in reaching them at a personal level. You can put together a relaxation care package, for example, with a beautifully curated basket of items that could help them enjoy some quiet time at the end of a long day.
If you know that your audience or target market represents chocolate lovers, then you can instead gift them with chocolates. Simply put, it’s not always about getting your brand to be noticed by brandishing your product at every possible turn. Sometimes, it’s just a matter of establishing a rapport and relationship with your target consumer, and this you can very well achieve by getting them the right specialty gift item.
The Pros & Cons of Free Gift Campaigns. Chron.
The Benefits of Personalized Gifts. Slideshare.